Introduction
In a rapidly evolving media landscape, Telstra Broadcast Services (TBS) has unveiled the latest iteration of its cutting-edge Internet Delivery Network (IDN), specifically tailored to meet the needs of international broadcasters during major events. This next-generation IDN represents a significant leap forward, boasting enhanced capabilities and unparalleled flexibility to address the evolving demands of broadcasters worldwide.
Key Features of the Next-Generation IDN:
- Enhanced Automation and Efficiency: The upgraded IDN incorporates advanced automation features to streamline operations and optimise efficiency, ensuring smoother delivery workflows for broadcasters.
- Greater Network Flexibility: With a focus on flexibility, the next-generation IDN offers broadcasters a wide range of delivery options, allowing them to adapt to varying content distribution requirements with ease.
- Higher Bandwidth and Lower Latency: Leveraging state-of-the-art technology, the IDN delivers higher bandwidth capabilities while simultaneously reducing latency, ensuring superior performance for live broadcast streams.
Cloud-Based Platform: Built on a software-defined, cloud-based architecture, the IDN enables seamless transport of high-quality video content and live broadcast streams across shared networks, including the public internet.
Use Cases and Benefits:
– Cost-Efficient Delivery: The IDN provides cost-effective solutions for delivering live video media over the internet, offering broadcasters a budget-friendly option without compromising on quality or reliability.
– Global Reach: With over 40 sites across EMEA, APAC, and North America, the IDN enables broadcasters to reach global audiences effectively, leveraging Telstra’s extensive network infrastructure.
– Extensive Handoff Options: From cloud integration to permanent services, the IDN offers comprehensive handoff options, empowering broadcasters to customise their delivery workflows based on their specific requirements.
Collaboration with the SRT Alliance:
TBS recently joined the SRT Alliance, a collaborative community focused on achieving lower latency internet video transport. By leveraging technologies like SRT (Secure Reliable Transport), TBS enhances its ability to provide broadcasters with flexible, cost-effective, and robust content delivery solutions.
Empowering Broadcasters for the Future:
Andreas Eriksson, Head of Telstra Broadcast Services, emphasises the importance of IP-based solutions in meeting the growing demand for content distribution. The next-generation IDN reaffirms Telstra’s commitment to supporting broadcasters and rights holders in delivering more content to broader audiences, reliably and cost-effectively.
Conclusion:
Telstra Broadcast Services continues to innovate and evolve its network connectivity solutions to meet the evolving needs of broadcasters worldwide. With the launch of the next-generation IDN, TBS reaffirms its position as a leading provider of media delivery solutions, empowering broadcasters to thrive in today’s dynamic media landscape.
